A sketch of an idea for co-branding. Full video, here.
“This is gonna suck,” embodies the idea that by embracing the suck of the workout, you can meet the more generalized suck of life head on.
“This is gonna suck,” is also the title sequence for a 60-second sketch for co-branding of the new, 10-year deal inked by CrossFit, Inc., and Reebok.
Nothing quite like a great Made-in-America innovation that went global.