Steve Hug, Olympian
Steve Hug, Olympian

I had an extremely early obsession with Vogue magazine (and Seventeen, Glamour, and Cosmopolitan), which was followed quickly by Time, Life, and Newsweek addiction, and—well, the list will never end. Magazines feed our collective desire for information and imagination.

As a kid I made ‘zines. And throughout my education, I kept it up—writing, editing, shooting, producing. I’ve written for heads of government and university colleges, human rights activists, medical and legal professionals, and a pretty sweet department store.

The ability to communicate well is especially important in architectural practice, and I was good at it. My design practice included writing some winning bids, speeches for some pretty impressive folks, and even helping win an Olympic bid. I’ve also helped some NGOs, charities, and friends—it was a pleasure—I never thought of it as work. A decade ago I started writing and producing multimedia for CrossFit, Inc., one of the most impressive startups to come out of Silicon Valley in the last decade.

Original authentic content gets more important all the time, because the potential of our reach is that much greater. In our increasingly digital space, words and images are still the best means we have to connect with one another, and to tell each other our stories.

Let me help you tell yours.


[Image courtesy Steve Hug, whose story was a joy to tell. An Olympian at the age of 16 in Mexico City, and again at 20 in Berlin, here’s Hug in his early teens, sporting, per doctor’s orders, a post-surgical back brace over his recently fractured spine. Kids those days!]

"None Of This Would Exist Without You"
"None Of This Would Exist Without You"

Olympic gymnast Steve Hug and the story of CrossFit’s earliest days.

Published version here.

"Gun Up"
"Gun Up"

“Hey, Happy Birthday! Here, have a weapon.”

The …er, perks of working for CrossFit, HQ. Cover and images of Christmas Abbott by Tyler Northrup; art direction, me.

Published article, here.

"The Dirty Thirty on JT Scott"
"The Dirty Thirty on JT Scott"

“The Dirty Thirty” is a well-known CrossFit workout. This piece was the first in a series of thirty questions for affiliate owners around the globe, a Proust Questionnaire for The CrossFit Journal.

As published this series became, “You Were Saying, with…”

The "Dirty Thirty" with Nate Chmura
The "Dirty Thirty" with Nate Chmura

Published in The CrossFit Journal.

"Cyber Smackdown"
"Cyber Smackdown"

CrossFit HQ defends their trademark and affiliates and wins, every time. This is one of those times.

Published article, here.

International Legal Win for CrossFit
International Legal Win for CrossFit

CrossFit HQ defends the brand and secures a legal win for affiliates everywhere.

This was a fun piece to put together, as some interviews took place in French.

Published story, here.

"Jack O'Neill Remembered"
"Jack O'Neill Remembered"

Waterman, surfer, businessman Jack O’Neill is remembered for his grit as an entrepreneur. Details of Jack O’Neill’s life offer inspiration to inventors, entrepreneurs, parents, and everybody else out there who’s just starting out at just about anything.

I rebranded this story and published it in a local online publication. The editor of this publication rebranded and republished this piece under her name.

Steve Hug, Olympian
"None Of This Would Exist Without You"
"Gun Up"
"The Dirty Thirty on JT Scott"
The "Dirty Thirty" with Nate Chmura
"Cyber Smackdown"
International Legal Win for CrossFit
"Jack O'Neill Remembered"
Steve Hug, Olympian

I had an extremely early obsession with Vogue magazine (and Seventeen, Glamour, and Cosmopolitan), which was followed quickly by Time, Life, and Newsweek addiction, and—well, the list will never end. Magazines feed our collective desire for information and imagination.

As a kid I made ‘zines. And throughout my education, I kept it up—writing, editing, shooting, producing. I’ve written for heads of government and university colleges, human rights activists, medical and legal professionals, and a pretty sweet department store.

The ability to communicate well is especially important in architectural practice, and I was good at it. My design practice included writing some winning bids, speeches for some pretty impressive folks, and even helping win an Olympic bid. I’ve also helped some NGOs, charities, and friends—it was a pleasure—I never thought of it as work. A decade ago I started writing and producing multimedia for CrossFit, Inc., one of the most impressive startups to come out of Silicon Valley in the last decade.

Original authentic content gets more important all the time, because the potential of our reach is that much greater. In our increasingly digital space, words and images are still the best means we have to connect with one another, and to tell each other our stories.

Let me help you tell yours.


[Image courtesy Steve Hug, whose story was a joy to tell. An Olympian at the age of 16 in Mexico City, and again at 20 in Berlin, here’s Hug in his early teens, sporting, per doctor’s orders, a post-surgical back brace over his recently fractured spine. Kids those days!]

"None Of This Would Exist Without You"

Olympic gymnast Steve Hug and the story of CrossFit’s earliest days.

Published version here.

"Gun Up"

“Hey, Happy Birthday! Here, have a weapon.”

The …er, perks of working for CrossFit, HQ. Cover and images of Christmas Abbott by Tyler Northrup; art direction, me.

Published article, here.

"The Dirty Thirty on JT Scott"

“The Dirty Thirty” is a well-known CrossFit workout. This piece was the first in a series of thirty questions for affiliate owners around the globe, a Proust Questionnaire for The CrossFit Journal.

As published this series became, “You Were Saying, with…”

The "Dirty Thirty" with Nate Chmura

Published in The CrossFit Journal.

"Cyber Smackdown"

CrossFit HQ defends their trademark and affiliates and wins, every time. This is one of those times.

Published article, here.

International Legal Win for CrossFit

CrossFit HQ defends the brand and secures a legal win for affiliates everywhere.

This was a fun piece to put together, as some interviews took place in French.

Published story, here.

"Jack O'Neill Remembered"

Waterman, surfer, businessman Jack O’Neill is remembered for his grit as an entrepreneur. Details of Jack O’Neill’s life offer inspiration to inventors, entrepreneurs, parents, and everybody else out there who’s just starting out at just about anything.

I rebranded this story and published it in a local online publication. The editor of this publication rebranded and republished this piece under her name.

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