I love telling great stories.
I love every part of it. The research, meeting people (“friends you haven’t met yet”), interviewing and working with them, photoshoots (often the most fun), and the obsessive polishing of endless drafts until it’s just right— informing, entertaining, moving. And I’ve been doing it for as long as I can remember, even while juggling a busy architectural practice.
About This Image
I love this image. It speaks of simplicity and effectiveness.
I styled and shot it for a consumer-product client’s post on National Teachers’ Appreciation Day. Few things are simpler and yet more meaningful than an apple—and your child’s teacher can’t help but smile.
It’s one of hundreds of images and daily stories (with how-to’s and recipes) I produced to inform and entertain the audience of this super local client. And it worked well: 70% of her business was from returning customers.
I produce beautiful and compelling stories, and strategies with wonderful, measurable, results.